Journal

GQ - That sudden chill in the air isn't just the change in weather, it's your wardrobe telling you it needs an upgrade. While we all wish we could go out and drop a chunk of change and a paycheck on an entire new closet, that's just not gonna happen. Instead, we rely on small, inexpensive, power-packed purchases that'll help us freshen up everything we already own. Fall gives us the perfect opportunities to do this in the form of underwear, scarves, knit tie (...) and heavier pants – yes, good pants under $50. Your better, more efficient wardrobe awaits.

GQ - by MEGAN GUSTASHAW. The fashion gods have answered your prayers. Finally, you can wear a pair of no-show socks that save your shoes and feet from reeking in the summer, without looking like you’re wearing pantyhose. Now they come in aggressively cool colors and patterns, and good-quality fabrics, that say to the world “I get that these socks are kinda lame, but I’m owning it.” Plus, thanks to some tinkering with fit and the adhesive in the back, the good ones—like Etiquette—no longer slip off. We’re calling it a fashion miracle. More...

Teamed up with French fashionista Yazbukey to stamp her signature pop art lips on a collection of couture women’s socks. The collaboration is designed around a playful game of seduction and features a montage of Yazbukey’s iconic orgasmic lips and surrealist seductive eyes. The trio of socks is whimsical yet elegant, knitted exclusively in Italy and crafted in the finest mercerized cotton on a classic ecru, heather grey and black canvas with contrasting shades on fire red, pink bonbon and electric blue yarns and metallic accents.

Introducing a co-branded “tailored casual” collection of socks with a renewed vision of craft that builds on Tenue de Nimes’ authentic and long standing denim culture. A carefully curated trio line-up of signature Etiquette patterns including Tokyo Stripes, Harlequin and Big Dots crafted in three different indigo shades of Egyptian Cotton Mercerized mouline yarns. Each pair is carefully fastened with an organic cotton clothing label featuring an indigo silkscreen of the respective logos and partnership. The result is an appearance that maintains the look of cotton denim and a texture that evokes a true sense of indigo heritage and timeless elegance.

Designed in the Netherlands. Made in Italy.

GQ – June 2017 Issue. This is Hollywood’s new manly man. But Momoa is the real deal—a rock climber, a motorcycle rider, an axe hurler, a terrific dad—and that’s why Hollywood is betting on him to be the next great superhero. (...) Jason is sporting our signature Sherpa Rib merino wool socks – the quintessential gentleman’s hiking boot. 

The rise of the specialist sock brand comes as no surprise to the pair: “In times of discerning consumption, where we want to know more about our purchases, brands that can show an expertise and authenticity are flourishing,” explains 001.

“International brands such as Etiquette Clothiers have performed well for us,” says menswear site Oki-ni head buyer Christopher Fisher. “Intricate, colourful patterns and quality are swaying our customers to these US and Japanese brands in particular.” (...) more